HOW TO MEASURE ENGAGEMENT IN VIDEO PERFORMANCE MARKETING

How to Set Up Conversion Tracking for Google Ads and Facebook AdsWhen you set up conversion tracking, Google will give you a global site tag and an Event Code. Place the global site tag in the header of your website and the Event Code on the page where you want to track a specific conversion action.

Key Benefits of Using Performance Marketing SoftwareUsing performance marketing tools can help businesses maximize their return on investment. They provide a centralized view of all marketing activities, making it easier to track and optimize campaigns.